Brand New World: Reinventing Design in the Land of Ctrl + Alt + Create with Kraftwerk Design

On this episode of Up+Adam, Adam sits down with Thomas Reiss, founder of Kraftwerk Design, one of the Central Coast’s top creative agencies. But this chat isn’t just about design—it’s about what it really takes to build a brand that sticks, especially when AI can generate logos, websites, and copy in seconds.Thomas shares how Kraftwerk uses AI as a creative accelerator—not a replacement—and why business owners and entrepreneurs still need human-driven branding to stand out in a crowded marketplace. From the psychology of design to the future of creative work, this conversation hits the sweet spot for anyone building a business, running a brand, or thinking about how technology is reshaping creativity.Connect with Kraftwerk Design:Website: www.kraftwerkdesign.comInstagram: @kraftwerkdesign******SIDEWAYS UNCORKED BOOK ADAM MENTIONS********CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!*******Get your tickets to SLO COMEDY FESTIVAL HERE!********ADAM’S TEDX VIDEO IS HERE!********For more behind-the-scenes moments and additional content, follow Adam on Instagram at @adamontheair HERE.*********Sincere Thanks to the supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Window Coverings By DesignWe Help You LegalGeneral Store Paso RoblesDaou VineyardsWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREFollow Adam on InstagramPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com