Natalie Abouk: Brand Over Buzz: Navigating Performance Marketing, AI, and Media That Moves People

Join Molly Baker and a special guest for a thoughtful conversation on career pivots, performance marketing, and what it means to build a more intentional path in a fast-changing digital industry. Drawing on experience across client services, integrated media, and performance marketing, our guest reflects on reaching a pivotal moment in their career and the shift from agency leadership into independent consulting. Together they explore the realities of modern digital media, from the pace of platform change to the growing role of AI and automation in shaping campaign strategy. Whether you’re navigating your own career transition or trying to make sense of the evolving media landscape, this conversation offers a grounded take on growth, reinvention, and building with intention.