Brand positioning and customer experience secrets from gorjana COO Tanya Obermeyer

On this week’s episode of the Glam & Grow podcast, we chat with Tanya Obermeyer, Chief Operating Officer of gorjana. Since 2004, gorjana has been providing fine jewelry designed to mix, match, and layer - for endless self-expression. Being one of the first to introduce a wholesale website to their customers, gorjana has continued to focus on forward-thinking strategies to grow their brand. As you’ll hear in today’s episode, this has been crucial in providing their customers with the best experience possible both online and in stores.In this episode, Tanya discusses: gorjana’s history and focus as a jewelry brand and her journey with the brand.The behind the scenes of strategically growing the gorjana brand using both e-commerce and retail storesHow the brand has leveraged the layering trend and established itself as ‘the layering authority’What’s next for gorjanaYou'll also find out the challenges gorjana has faced during the pandemic and how their sales strategies have proven successful.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co