Brand Power and Global Strategy | Teresa Carmo

In this episode, host Filiberto interviews Teresa Carmo, a seasoned marketing professional with a diverse international background. Teresa shares insights from her extensive career, which spans notable companies like Nestle, Johnson & Johnson, Pernod Ricard and Lego. They discuss the essence of a good strategy, the importance of balancing short-term tactics with long-term goals, the growing need for digital transformation, and sustainability. Teresa emphasises the critical role of brand power and leadership in navigating these changes, advocating a balance between innovation and maintaining substantial brand equity. 00:00 Introduction 01:01 Meet Teresa Carmo: A Global Marketing Leader 05:32 The Essence of a Good Strategy 19:51 Navigating Consumer Shifts and Brand Evolution 28:39 Adapting Brand Purpose and Positioning 31:08 Interconnectedness of Brand Strategy and Business Model 33:21 Balancing Evolutionary and Revolutionary Innovation 45:34 Leadership and Future-Oriented Strategies This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe