Brand Purpose Is a Business Strategy — Not a Marketing Campaign

Here's the full YouTube package for this episode:Brand Purpose Is a Business Strategy — Not a Marketing Campaign | The Leadership TimesMost brands think brand purpose is a tagline. Bud Light thought so too — until they lost their throne as America's #1 beer overnight.In this episode of The Leadership Times, Kevin Britz and Craig Page-Lee break down what brand purpose actually is, why consumers can smell a fake from a mile away, and what leaders need to understand before their next brand decision costs them everything.In this episode:Why 88% of Americans buy from brands that align with their values — but price still winsThe Patagonia playbook: how radical authenticity quadrupled revenueThe Bud Light catastrophe: what really killed the brand (hint: it wasn't the can)The 3 brand purpose failure modes every leader must avoidWhy Gen Z will make or break your brand in the next decadeHow AI augmentation either strengthens or destroys human brand connectionWhether you're a CMO, HR Director, or executive leader — brand purpose is no longer a marketing problem. It's a leadership problem.🔔 Subscribe for weekly conversations on leadership, brand, and the future of work.#BrandPurpose #LeadershipDevelopment #BudLight #Patagonia #MarketingStrategy #ExecutiveLeadership #TheLeadershipTimes #LeadershipByDesign #AIAndLeadership #BrandAuthenticity #GenZ #PurposeDrivenBusiness #ConsumerBehaviour #CMO #HRLeadership #FutureOfWork #BrandStrategy #BusinessLeadership #SouthAfricanBusiness #PodcastEpisode