Brand Purpose - Simone Bartley on Authentic Missions, Linking Purpose To Product And Why Nike Are The Masters Of Purpose!

Brand purpose is a phrase that gets thrown around often in marketing circles, so on this episode we dive into what it actually means, and how your business realistically think about bringing it to life in your strategy. What we do know is 91% of consumers are likely to switch to a brand that supports a good cause, given similar price and quality On today's episode of The Marketing Show podcast we’re excited to have Simone Bartley on board to help us understand the role that brand purpose plays in marketing strategy. More specifically, we look at what considerations you should be aware of when you start to think about what your brand's purpose might be, how important it is to link it to your product, service or the category you operate within and how it differs from the altruistic nature of CSR. Simone Is a founder and chief brand officer at The BR&ND Co. (Thebrandandco.com) and has had a massive impact on the marketing and advertising community throughout her career. We are extremely lucky to have her join us and we hope you learn a lot from her. If you like the show, make sure to hit subscribe wherever you get your podcasts and leave us a 5 star review while you are there.