Brand Refresh Strategy for Pipeline Growth

Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, oversaw Goldcast’s website overhaul strategy which resulted in an 18%+ conversion increase. Looking ahead, Lindsay is prioritizing refining their messaging, aligning with product marketing, and elevating the Goldcast brand for a stronger market position and revenue growth.About the Pioneer > 00:50Biggest Challenge > 03:44Looking Forward > 08:03100 Pennies > 12:42Final Thoughts > 18:01View the 100 Pennies Game: Click Here!Follow Lindsay McGuire on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerLindsay McGuire specializes in maximizing digital events strategy for event marketers, demand generation professionals, and content leaders. As the Associate Director of Content & Campaigns at Goldcast, she oversees and creates content on leveraging events as top revenue-driving channels. Learn more about her work at goldcast.io, where events like webinars and conferences drive brand and business growth.Lindsay's new series, Donuts & Demands, is designed for demand gen marketers, promising to be fun, informative, and collaborative.Her diverse career includes contributions to the largest credit union in Alabama, the world’s most well-known nonprofit brand, and a SaaS company with five acquisitions in two years. This experience makes Lindsay a well-rounded content leader and strategist, adept at creating content engines, building cross-team relationships, integrating holistic messaging, and maintaining a focus on business goals.Lindsay is also an educator and presenter on podcasting, content marketing, digital strategy, and nonprofit leadership. She has presented at various conferences and has experience as an emcee.Active in her community, Lindsay is a member of the Junior League of Indianapolis, a writer for Indy Maven, an Impact 100 member, and supports the Humane Society for Hamilton County. She is a graduate of multiple leadership programs, including United Way's Leadership United and Hamilton County Leadership Academy.