Brand Repositioning Case Study - Rustlers

In this podcast there are three interviews:   Jill Byrne, Business Development Manager at Planning Consultancy MCCP talks about the agency's client base, and announces that founder Kay Mc Carthy will be the only Irish presenter at this year's Cannes International Advertising festival. The guest speaker at MCCP's GameChanger event was Marketing Director of Kepak Foods, John Anderson, and I got the chance to discuss with him the repositioning or their Rustlers brand from a target market that was oriented at 'lads' to a more broad family appeal. Finally in studio for an extended interview I talk to founder of Bullet.ie Peter Connor. Bullet provide a cloud-based accountancy solution for SMEs. We discuss the points that arose in a presentation that Peter made to an Eircom Spiders workshop....lots of practical tips to build marketing presence on a shoestring.