Brand Rivalries and Marketing Misfires

Welcome to Episode 122 of The Numbers Game. In this episode, we take a close look at the launch of Zuckerberg's new social media platform, Threads, and consider its potential impact on its rival Twitter. We also take a look into the world of marketing mishaps, recounting the notorious Pepsi advertising campaign that offered a Harrier jet in exchange for Pepsi points.On this episode, we discuss:The successful launch of Zuckerberg's social media platform, ThreadsPotential impact of Threads on existing platforms like TwitterThe story behind Pepsi's infamous Harrier jet campaign and its resulting legal battleImportance of clear disclaimers in advertisingImportance of finding unique selling points in businessThe significance of protecting intellectual propertyCheck out the free resources from Inovayt here.Send us an email: [email protected] Numbers Game is brought to you by Future Advisory & Inovayt.Hosts:Nick ReillyJason RobinsonMartin VidakovicThis podcast is produced by VIDPOD. Check out our new website thenumbersgamepodcast.com.au. Browse the full show catalogue, jump straight to specific moments on the topics you love, or leave us a voice note. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.