Brand Safety During Olympics and U.S. Election

from CES Tech Talk · host Consumer Technology Association

Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.

Episode metadata supplied by the publisher feed · Published Apr 1, 2024

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Brand Safety During Olympics and U.S. Election

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