Brand Safety Not a Concern for 97% of Shows #519

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for advertisers in a small percentage of shows that will ever need it. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from this link.  Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show. New Media Productions 365 N Willowbrook Rd Suite: C Coldwater, Mi, 49036The post Brand Safety Not a Concern for 97% of Shows #519 first appeared on New Media Show.