EPISODE · Jun 5, 2016 · 13 MIN
Brand Seduction: Are you sure why you buy what you buy?
from Viewpoints Radio · host Marty Peterson, Gary Price, Ebony McMorris | AURN, Evan Rook
What is it that makes you buy one brand of vodka or soup or ketchup over another? Do you like the way it tastes? Is it a brand that you remember your favorite movie star using? Or is it something else? We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains, memories, and how we perceive ourselves using a product or service. Linktr.ee | Apple Podcasts | YouTube | SpotifyFacebook: @ViewpointsOnlineX: @viewpointsradioInstagram: @viewpointsradioFull ArchiveContact UsAffiliates & National Syndication Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What is it that makes you buy one brand of vodka or soup or ketchup over another? Do you like the way it tastes? Is it a brand that you remember your favorite movie star using? Or is it something else? We talk to a brand expert who has researched the psychology of why we buy what we buy and find out that it’s not always a conscious decision, but one that is influenced by our brains, memories, and how we perceive ourselves using a product or service.
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Brand Seduction: Are you sure why you buy what you buy?
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