EPISODE · May 4, 2021 · 1H 17M
Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
from Customer First Thinking · host Stephen Shaw
The discipline of brand building has atrophied over the past two decades, as corporate chieftains focused mainly on short-term growth objectives. But for companies to succeed in a post-pandemic world, the brand must become the face of business strategy, argues branding expert David Kincaid, with the CEO leading the way.
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Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
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