Brand Story: Making Everyday Moments Special with Gemma di Luna Wine

Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lessons learned working for the big guys on the block. Marketing a product takes both real world and digital tactics to ensure customers have an experience they will want to talk about and have again, and again, and again. If you are trying to stand out in a world of sameness and indecision from too many choices, this episode is for you.  Check out the APeeling Digital Magazine, Podcasting Edition.