Brand Story: Saving the Planet One Purchase at a Time

Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform, Choosing Finch, which uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amount of carbon we consume. They talk about green washing, the reality of sustainable options, and things we can do to reduce our carbon footprint. If you are concerned about climate change and the state of the environment, this episode is for you.