Brand Storytelling, Beyond Humanizing with Microsoft’s Miri Rodriguez

In today’s digital world, the words "story" and "storytelling" are often being misused or misunderstood. In her best-selling book Brand Storytelling: Put Customers at the Heart of Your Brand Story, Miri brings you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. Her book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it. Tune in to Miri’s take on the importance of crafting and sharing your brand’s story.