BRAND STORYTELLING: RYZE Coffee, Alex Cooper, & Instagram’s Edits App (Ep. 001)

Send us Fan MailWhen was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up.If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven brand that gets remembered, and the reason new Instagram features (like Edits) might be your biggest growth hack.Timestamps:08:15 – Why “Marketing is Media” and your funnel is boring12:30 – RYZE Coffee ad breakdown: storytelling over features20:45 – Unfiltered & unhinged: How Alex Cooper hacked attention27:00 – Personal brand ≠ your whole personality33:00 – Use 3 search terms in every video (thanks, Wave)38:15 – Instagram Edits app: what it is + how to use it earlyReferences & Resources:RYZE CoffeeA Simple Favor & Another Simple FavorSabrina CarpenterZohran MamdaniAlex Cooper – Call Her DaddyInstagram Edits AppWave WyldAlex Hormozi InstagramMrBeast YouTubeSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com