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Jul 25, 2022 37 min

Brand Strategy

from Business Your Way Hosted by Caryn Gillen

I love experts. And, today's guest is no exception. Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio for successful women who are ready to look like the pro they are. (She has also done all of my branding - twice now.) In this episode, we talk about: - The difference between brand strategy and design - What branding is and how to know if/when you're ready for it - How to get started and what the process is like - What to do if you've outgrown your brand - The most important things to keep in mind and more! If you are a business owner who wants to make sure their branding is aligned and resonates with the right people, this episode is a "must listen." Michelle has seen, time and time again, a grounded sense of confidence that comes after doing this work... "When your branding is in alignment, your confidence level takes off." And, you can do what you're good at without the constant questioning and tweaking. I can corroborate this. Please join us and make sure to grab some of Michelle's free resources below. ----- Learn more about Michelle and her work by visiting: https://weletherfly.com (her Resources tab has some AWESOME freebies) https://www.instagram.com/we.letherfly/ https://www.linkedin.com/in/michelleclaytonyyc/ https://www.facebook.com/letherfly/ ----- Join me for 30 days of powerful questions. It's FREE and you'd be surprised how many nuggets you can mine with just ONE question from me! caryngillen.com/30q ----- Finally, EPISODE TRANSCRIPTS can be found at caryngillen.com/transcripts.

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Brand Strategy

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This episode was published on July 25, 2022.

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