Brand Strategy That Converts: How to Build Authentic Stories That Sell with Lori Asbury

What if your brand could rise above the noise — not with more content, but with a smarter strategy that actually moves the needle? In this episode, Jill Hart sits down with marketing powerhouse Lori Asbury, President & CEO of CMO Co Marketing and Advertising, who’s led billion-dollar brands like HGTV and CBS. They dive deep into authentic storytelling, the truth about organic vs. paid media, and how to evolve your brand without losing your audience. Whether you’re a solopreneur or scaling a company, Lori’s advice on brand alignment, connection, and strategy will help you create marketing that feels human — and sells.🎧 Tune in to learn:Why authenticity (real authenticity) matters more than everHow to create brand evolution without alienationThe secret to turning storytelling into strategyWhat every small business can learn from billion-dollar brands👉 Take Lori’s free Sales Un-Stall Survey at LeadWithLori.comWant premium clients from your content?Grab a free Client Acquisition Audit and I’ll show you exactly where your message, offer, and CTA are leaking conversions—and the 3 fixes to turn your podcast/Substack into a client pipeline.👉 Book here: https://coachsalchemist.comThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp