Brand Strategy That Works: Community to Revenue With Jeremiah Su

Welcome to Meant for More: Elevated Business & Life with Kristina Gazi. This is the podcast for anyone ready to elevate how they live, work, and grow. We go beneath the surface of relationships, career, business, wealth, and wellness, using research, honest conversations, and actionable advice to support your journey.In this episode, Kristina is joined by Jeremiah Su — branding strategist, community builder, and founder of Beyond, a global entrepreneurial community connecting people across 38 countries.They dive deep into what brand strategy actually means, why most founders get it wrong, and how to build a business that grows through positioning, community, and human connection — not just logos, social media, or AI-generated content.From building loyal communities and recurring revenue, to personal branding with soul, and why identity, culture, and purpose matter more than ever in the age of AI — this conversation is a masterclass for entrepreneurs, creators, and founders who want to stand out and scale with intention.💬 Episode Highlights• The difference between branding and brand strategy • Why internal alignment matters more than logos • How to position your business in a crowded market • How community creates recurring revenue • The ABCs of building a strong community (Action, Behavior, Culture) • Why “authenticity” isn’t enough — and what actually matters • How to build a personal brand with soul • The power of origin stories and lived experience • How human connection beats AI in business • Why purpose drives long-term success⏱️ KEY TIMESTAMPS (10)00:00 – Welcome & why branding strategy matters 02:30 – What brand strategy really means (core, positioning, identity) 07:10 – The biggest mistake founders make with branding 12:00 – Why knowing your audience is everything 14:00 – A real case study of a global brand using TikTok 24:45 – How community builds long-term revenue 33:20 – The ABCs of building a strong community 39:50 – Free vs paid communities — what really works 55:30 – Personal branding, AI, and the role of “soul” 01:05:00 – Purpose, origin stories & lasting impact🎤 Guest — Jeremiah SuInstagram / TikTok / LinkedIn: @theJeremiahSu Founder of Beyond — a global community for entrepreneurs & creators▶️ Connect with KristinaInstagram (Personal): @kristina_gazi_ Instagram (She’s Got A Business): @shesgotabusiness Facebook: She’s Got A Business Join community: https://nas.io/shes-got-a-businessIf this episode supported you, please:• Subscribe • Like the video • Comment your biggest takeaway • Share this episode with someone building a business