Brand Strategy Unpacked: Cracking the Cadbury Code

What this episode covers

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinson, Chief Strategy Officer at VCCP London. Hosted on Acast. See acast.com/privacy for more information.

PodParley-generated summary based on available episode metadata and transcript content.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Powering the Middle TJ Wilde The podcast that celebrates the backbone of America, our middle class and small businesses. We dive into the challenges that harm consumers. Threaten businesses and undermine our economy. How do we blend timeless values and traditions with modern technology to secure a brighter future? Come explore how middle class values and small businesses can keep driving the economy, creating jobs, and offering the American dream The Professionals Infosys Knowledge Institute Lawyers, accountants, and consultants reveal their secrets to success and discuss future trends in The Professionals, an Infosys Knowledge Institute podcast. Hosted by Samad Masood, a former journalist and industry analyst with more than 20 years experience observing this dynamic and ever growing industry. The Protocol CoinDesk Dive deep into the blockchain realm with The Protocol Podcast, where we unravel the intricate technologies powering cryptocurrencies like Bitcoin and Ethereum. Join us on a journey through the labyrinthine layers of blockchain innovation, as tech-savvy developers sculpt the future of finance and the decentralized web. Led by CoinDesk's adept journalists, we dissect the freshest news and project revelations, demystifying the mechanics and significance of it all for those hungry to grasp the inner workings of this dynamic and rapidly evolving industry.Meet your hosts: Brad Keoun, Sam Kessler, and Margaux Nijkerk…and tune in, techies!

Frequently Asked Questions

How long is this episode of Future Proof?

This episode is 28 minutes long.

When was this Future Proof episode published?

This episode was published on February 27, 2024.

What is this episode about?

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita...

Can I download this Future Proof episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.