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EPISODE · Feb 6, 2012 · 26 MIN

Brand Turnaround

from HerBusiness

Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to see if you look too much like your competitor, how to build brand equity so that clients stay loyal and why taking responsibility when things go wrong does not mean claiming you're guilty.

Episode metadata supplied by the publisher feed · Published Feb 6, 2012

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Brand Turnaround

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