Brand Turnaround

An episode of the HerBusiness podcast, hosted by HerBusiness (Host: Suzi Dafnis), titled "Brand Turnaround" was published on February 6, 2012 and runs 26 minutes.

February 6, 2012 ·26m · HerBusiness

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Episode Description

Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to see if you look too much like your competitor, how to build brand equity so that clients stay loyal and why taking responsibility when things go wrong does not mean claiming you're guilty.

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