EPISODE · Feb 6, 2012 · 26 MIN
Brand Turnaround
from HerBusiness
Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to see if you look too much like your competitor, how to build brand equity so that clients stay loyal and why taking responsibility when things go wrong does not mean claiming you're guilty.
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Brand Turnaround
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How long is this episode of HerBusiness?
This episode is 26 minutes long.
When was this HerBusiness episode published?
This episode was published on February 6, 2012.
What is this episode about?
Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to...
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