Brand Value In Tough Times

Right now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not really understand what it’s like to do business in that sort of climate.From someone whose been there: It’s a weird time to see stock prices drop, sales plummet, bailouts happen, etc. When there’s all sorts of upheaval in the marketplace, everyone gets scared. Those conditions create a lot of fear and that makes doing business harder in many ways.One thing that I’m happy about now, even if there might be a recession on the way, is that I’m in the brand-building business.Brand is something that holds its value. Even when the markets drop. Even when budgets shrink. Even when sales plummet. And the great thing about 2018 versus 2008 is that we have an idea that a recession or a market correction could be coming. We’re not going to get caught by surprise. And we can get prepare for it by building up our brand.In this week’s podcast I cover the value of brand in the face of recession and detail how Congruent recently executed on a successful soft launch of a rebrand.One quick note: If you haven’t connected on LinkedIn, there’s some great conversation happening. It’s not just a place to look for a new job anymore. Connect with me and follow along!Here is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD). . .DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on FacebookConnect with me at www.pauljdaly.comCheck out the More Than Cars Movement here.