Brand vs Demand: Where Should Most Facility Services Companies Under $10M In Revenue Focus Their Marketing?

Have you thought about the crucial marketing aspect of brand versus demand? While brand matters, too many Facility and Property Management founders make the mistake of focusing solely on building a brand when launching a business. Instead, your first job should be to create demand for your product or service by focusing on getting people to buy from you. In this episode, we'll dive into the importance of nailing your product before worrying about building a brand and how brand considerations can quickly become irrelevant without generating revenue. Join us as we explore the difference between getting people to buy from you versus getting people to know about you, and why it matters for businesses under 10 million dollars in revenue. Don't miss out on this important discussion that will help you focus your efforts and increase your chances of success. Tune in to the Facility Management Marketing Podcast now!Send us Fan Mail Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.