Branded Content: La evolución de la publicidad - con Íñigo Vallejo

from As de Copys - Copywriting y Marketing Digital · host As de Copys

El Branded Content no es más (ni menos) que la creación de contenidos (divulgación o financiación) que una marca dirige a su público. El objetivo original, no es vender, sino crear entretenimiento y engagement. El Contenido de Marca (en su traducción al castellano), nos brinda la oportunidad de crear fidelización con el cliente, desde bambalinas. Nos lo cuenta Íñigo Vallejo, Branded Content Leader. Íñigo, ha ayudado a marcas importantes de nuestra esfera nacional a posicionarse a través del contenido, creando campañas muy potentes que has debido ver más de mil veces. Y hasta aquí se lee, porque el asunto es interesante en esta entrevista y además ofrece sorpresitas. Sin ‘spoilers’, estás más que invitado a darle al play y comprobarlo por ti mismo.

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This episode is 1 hour and 19 minutes long.

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This episode was published on June 26, 2021.

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