Branded Content Surging, Building Authentic Multicultural Ads, & more
from Sounds Profitable
Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano Most publishers grew their ad offerings last year, with a focus on branded content Authentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco Lewis Subscriptions, Not an Endangered Species SiriusXM to Lay Off 160 Employees, About 3% of Workforce Research Database Snapshot
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