Branded Entertainment
from Ad Age Marketer's Brief Hosted by E.J. Schultz
Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.
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This episode is 29 minutes long.
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This episode was published on July 9, 2019.
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