Branded Videos that Connect w/ David Feinman

This week, Jaci and Michael sit down with David Feinman, Co-Founder and CEO of Viral Ideas, to talk about the art (and science) of video that actually gets watched. From building The Zombie Run in college to leading a global video-editing agency today, David’s entrepreneurial journey is all about turning big ideas into scalable systems without losing creativity. He shares how Viral Ideas has grown from a $200 experiment into a seven-figure operation—and why the best videos don’t just look good, they make you feel something. You’ll hear: Why simplicity beats flash when it comes to video and branding The formula behind viral moments (and how brands can “hook hack” attention) How to balance AI tools with human creativity without losing the magic The surprising ways team culture drives creative output What companies misunderstand most about making video content that works Whether you’re leading a marketing team or just tired of making videos that fall flat, David’s insights will inspire you to rethink what “viral” really means. Guest Bio:David Feinman is the Co-Founder and CEO of Viral Ideas, a Philadelphia-based agency that makes creativity simple, impactful, and scalable. With a decade of experience building ventures, from organizing a national 5K “Zombie Run” in college to producing thousands of videos for brands like eBay and Johnson & Johnson, David knows how to blend storytelling with systems. Today, his global team helps companies transform raw footage into scroll-stopping content at speed, all while keeping the heart of the story intact.