Brandformance, AI & the Future of Mobile Growth: Jeff Roberto, SVP Marketing at Splice

In this lightning-round live episode recorded at MAU Vegas, Andy Carvell sits down with Jeff Roberto, SVP of Marketing at Splice, to explore the evolving intersection of AI, creativity, and growth marketing. With a career that spans Napster, Shazam, PicsArt, and now Splice, Jeff shares powerful insights on how teams can move faster, do more with less, and bridge the long-standing gap between brand and performance.Resource RecommendationsBook: Working Backwards: Insights, Stories, and Secrets from Inside Amazon (by Colin Bryar and Bill Carr)Chapters(00:00) Welcome & Podcast Intro(01:04) Meet Jeff Roberto(03:46) Creativity Meets AI(05:52) The Gibson Quote: “The Future is Already Here…”(07:25) Apple vs. Epic – What It Means for Splice(10:03) Brandformance(12:53) Measuring the Impact of Brand Spend(13:42) Avoiding Brand-Performance Silos(15:14) Wired, Tired, Expired(17:19) Final Reflections + Book Recommendation(20:22) Building AI-Ready Teams(24:21) Wrap-Up & Outro