Branding 101 featuring Mikeila Scheckenbach

Mikeila Scheckenbach is the owner and creative director of Bandit, a boutique creative studio, based in Sydney, Australia.With 10 years of experience as a designer, her skills are grounded in crafting immersive brands. Her bread and butter is understanding people's visions, their target audiences and visualising unique creative solutions. She’s passionate about creating a studio that’s genuinely fun to be a part of, where clients reap the rewards and everyone is having a good time!We're feating this episode to introduce our Business 101 series to celebrate the release of our Launching Legends program, which is our essential Business Basics course covering everything from business setup and systems through to making money and marketing - so that you startup the right way.In this episode we cover: What is branding and what are the elements we should consider?What makes a stand out brandWhat the options are for people when it comes to brandingHow to work with designers & consultants when it comes to branding.Mikela’s advice to new business owners about branding.How to retain brand integrity and consistency in your brand.For more details on our launching Legends program head to https://theownerscollective.com/launchinglegends and use the code PODCASTFRIENDS to grab $20 off!