Branding 101: Why Visuals Matter With Abby Moffitt

Trying to communicate your brand or personality through visuals can be tricky. Today, I’m sharing a conversation I had with my fabulous business partner, Abby Moffitt where we spilled the beans on visual branding! With 15 years of design wizardry under her belt, she and I have worked hand in hand as she’s brought her magic to life for rock stars, nonprofits, and even yours truly, Kim Kaupe! From brand consistency to color psychology, Abby shares some of the insider's secrets with us on how to test if your branding is really communicating what you want, what to consider when branding to a global audience and how to make sure your brand is a “living brand”. Buckle up, folks, because aligning your brand with your business is essential for attracting the right kind of customers. Notes:09:09 Creating Consistency in Branding19:30 Aligning Your Brand28:35 Color Psychology33:25 Creating a Living Brand45:46 Advice For Global Branding48:00 Speed RoundIf you loved this episode you should check out this episode Launching A Signature Offer With Maya EliousIf you enjoyed today’s episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone’s gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok:@kimkaupeLinkedIn:https://www.linkedin.com/in/kimkaupe