Branding aMarketing 101: Primer for Church Planters

Exponential 2011 workshop with Patrick Dennis. Can a new or existing church raise awareness and shape how it is perceived by its community in a way that honors God? Yes! This session will provide practical advice in two awareness-building disciplines: Branding, letting people know what we are about, and Marketing, or "letting people know we are here." This seminar is for church planters/leaders who: (a) wrestle with whether or not their church should be involved in marketing efforts (whether on effectiveness or theological levels); or (b) want to do a better job of getting the word out and are not sure where to start. If you want to see your church expand its reach, and are aware that the potential impact of your church will be directly influenced by the degree to which people are aware you exist, this session is for you.