Branding and Marketing in the Age of AI, Too Good to Be True? AI Lab | Drew and Pete

In a world racing toward automation, most branding studios are stuck in the past. But not Andy Bass.In this episode of Brand in the Making, Andy—founder of Bass Studio—pulls back the curtain on what it actually takes to build a modern creative business that doesn’t just survive the AI era, but thrives in it.From brand strategy frameworks to pricing creative work with confidence, Andy shares:Why traditional agencies are failing their clients in the AI ageHow his studio delivers outcomes instead of buzzwordsThe mindset shift needed to stay relevant when AI eats "pretty decks" for breakfastWhat clients really want (and how to win their trust long-term)🎯 “AI is just another tool—but if you don’t know how to use it, your studio’s already obsolete.”If you're building a creative business—or buying from one—this is your playbook for staying ahead.Chapters(00:00) Introduction to AI and Its Importance(03:03) Innovati AI: Bridging the Knowledge Gap(05:58) Understanding AI Adoption and Organizational Readiness(08:57) Workshops and Assessments for AI Integration(11:54) Demonstrating ROI and Practical Use Cases for AI(15:09) Identifying When AI is Not Appropriate(18:00) The Future of AI in Business and Society(29:24) The Evolution of Software and SaaS Applications(30:36) The Future of AI: Excitement and Challenges(31:51) Understanding AI: Risks and Opportunities(32:21) Managing Expectations with AI Technology(34:48) Building Applications with AI: A New Era(36:46) The Future of AI: Agents and Mundane Tasks(39:03) Creativity in the Age of AI(41:36) Critical Thinking in an AI-Driven World(48:16) Navigating Conversations About AI