Branding Best Western: Balancing heritage and flexibility with Robert Alley

In this episode we speak to Robert Alley, Brand Development Director at BWH. He talks about the emergence of soft and hard brands under the Best Western umbrella, how BWH allows its independent hoteliers to benefit from the heritage power of Best Western whilst enjoying flexibility in their own operations, and the importance of forging strong relationships with owners through open communication and respect. This episode is sponsored by Howden, the global insurance broker that knows the hotel business inside-out. https://www.howdengroup.com/hotel-insurance