Branding Beyond LinkedIn

Your personal brand is more than your LinkedIn profile. It’s what people know you for, what they remember about you, and the expertise and perspective you bring to your field.In this episode of UMBC Mic’d Up, host Dennise Cardona, M.A. '23, explores how to build your personal brand beyond LinkedIn through podcasting, public speaking, sharing your ideas, and developing thought leadership.But building a professional presence doesn’t mean you have to become a full-time content creator—or try to be everywhere at once. Instead, start with one approach that feels natural to you and gives others an opportunity to experience what you know and how you think.Because ultimately, personal branding isn’t just about promoting yourself. It’s about making your expertise easier to find.If you’re looking to strengthen your professional presence, share your knowledge, and become known for the value you bring to your field, this episode offers a practical place to start.