Branding Beyond the Balance Sheet w/ Sunny Ricks

Marketing professional services is hard.Marketing accounting might be one of the hardest versions of that challenge. On this episode of the He Said, She Said: Razor Branding™ Podcast, we sit down with Sunny Ricks, who leads marketing for a large, multi-state CPA firm across the Southeast. Together, we unpack what it really takes to build a brand in an industry defined by confidentiality, regulation, and trust. This conversation goes far beyond taxes. Sunny shares how professional services firms can stand out when differentiation feels impossible, how personal branding fuels firm growth (without fear), and why thought leadership is no longer optional—it’s survival. We also dig into recruiting challenges, AI’s real role in marketing, and how brands can modernize without sacrificing credibility. If you market in accounting, legal, consulting, or any expertise-driven industry where trust matters more than flash, this episode will feel uncomfortably familiar—in the best way.