Branding Beyond the Bid w/ Justin Davidson

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk with Justin Davidson, Senior Marketing Manager for JE Dunn Construction’s Industrial & Manufacturing business unit — part of the company’s Advanced Facilities Group. JE Dunn is one of the largest construction firms in the country, delivering complex industrial and advanced manufacturing projects nationwide. Justin sits at the center of that work, leading marketing strategy and pursuit efforts that help the right clients understand what JE Dunn can really do — and why it matters. From managing RFP-heavy pursuits to building a brand in a technical, niche space, Justin shares what it looks like to do B2B marketing in the real world: limited resources, competing priorities, and high expectations… even at a multi-billion-dollar company. In this conversation, you’ll hear: Why even a $10B construction company still has brand awareness challenges in industrial and manufacturing markets — and what that teaches smaller teams about consistency and focus. How JE Dunn structures its marketing function across business units and regions, and what that means for collaboration, specialization, and staying aligned with operations. How Justin thinks about the balance between RFP work and proactive branding, and why strong relationships and reputation can sometimes help you avoid the RFP altogether. Why storytelling still matters in a highly technical, B2B environment, and how Justin’s journalism background helps him simplify complex projects into clear, compelling narratives. How to choose tactics with intention (like rethinking a direct mail campaign) by starting with the audience’s real problems instead of chasing whatever channel is trendy. Guest Bio Justin Davidson is Senior Marketing Manager for JE Dunn Construction’s Industrial & Manufacturing business unit, where he leads marketing strategy and execution to strengthen client relationships and elevate brand presence nationwide. As part of JE Dunn’s Advanced Facilities Group, he drives strategic pursuits for advanced manufacturing projects while highlighting the stories behind JE Dunn’s people and work. His passion is showcasing the company’s commitment to clients, communities, and employees through impactful storytelling and marketing initiatives.Justin earned a Bachelor of Arts in Journalism from the University of Georgia in 2009. He is a Certified Professional Services Marketer (CPSM) through SMPS, a Certified Digital Marketing Professional through DMI, and an AMA Professional Certified Marketer.