Branding Bootcamp: How Mimi Millard Revolutionized Women’s Health and Brought Brand Strategy to Other Founders | TFG EP.40

In this episode we speak with Mimi Millard, co-founder of De Lune. Mimi shares her journey of overcoming menstrual pain and the mission behind innovative products like Cramp Aid and Steady Mood, highlighting the importance of transparency and effective natural ingredients supported by research. She discusses the significance of authentic branding and consumer connection, drawing lessons from successful brands. Sub and follow the podcast: https://podcasters.spotify.com/pod/show/twofunguyspodcast Follow us on Instagram: https://www.instagram.com/twofunguyspodcast Follow us on TikTok: https://www.tiktok.com/@twofunguyspodcast Follow Mimi and De Lune on Instagram: @delunecare @mimimillard 0:03 Introduction to Mimi Millard 3:38 The De Lune Journey 4:40 Ingredients and Formulations 8:14 Challenges in Supplement Industry 12:30 Importance of Brand Strategy 13:39 The Stanleyverse Unveiled 23:18 Research Insights on Drinkware 25:33 The Role of Hydration 36:03 Building a Brand Identity 41:44 The Path to Brand Longevity 43:11 The Competitive Landscape 48:49 Conclusion and Next Steps