Branding Brent Cross Town — how to achieve authenticity with Nick Searl

from DNCO 20 / 20 · host DNCO

Joy Nazzari sits down with Nick Searl, former Director at Related Argent, to discuss the Brent Cross Town rebrand — a 180-acre masterplan three times the size of King's Cross. He shares his thoughts on positioning the project around "play", how to prove developer commitments aren't just marketing, and what it really means to create identity for a place suffering from ‘placelessness’.

Episode metadata supplied by the publisher feed · Published Mar 19, 2026

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Branding Brent Cross Town — how to achieve authenticity with Nick Searl

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