Branding by the Numbers w/ Cathy Bertrand

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Cathy Bertrand, a marketing leader at Rittal and Eplan whose career path took an unexpected turn from mathematics to global marketing leadership. Cathy shares how her analytical background shapes her approach to marketing today. Instead of treating marketing as purely creative, she sees it as a balance of art and science, with data, strategy, and customer insights driving measurable results. From aligning marketing with sales to diversifying outreach beyond platforms like LinkedIn, Cathy explains how modern marketers can build strategies that actually move the needle. Key Takeaways Marketing works best when creativity is supported by data and analysis Strong alignment between marketing and sales drives better results Personalization and account-based strategies help B2B brands reach the right people Relying on one channel or tactic is risky in today’s fragmented media landscape Understanding how customers consume information is essential to building an effective marketing strategy Listen wherever you get your podcasts or at razorbranding.org