Branding, comunicación y propósito de marca

En el episodio de hoy, tenemos a Isabel Blasco, Directora general para México de Interbrand y Mario Velázquez, Manager de CIM hablando sobre qué es, qué hace y cómo ha antendido, Interbrand, la nueva comunicación de las marcas que se vive en la actualidad. Escucha en palabras de expertos cuáles han sido los sectores más beneficiados durante esta crisis y qué marcas han tenido que reinventar o cambiar su propósito de marca para permanecer en esta época de transformación digital y plataformas digitales. ¡No te pierdas todos los detalles de esta plática sobre Branding y comunicación con el consumidor!

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Branding, comunicación y propósito de marca

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