Branding, crescimento e tecnologia com Guta Tolmasquim do Purple Metrics

from Like a Boss · host Alura

O Purple Metrics é uma empresa pioneira na mensuração recorrente de branding. Pesquisas apontam que esse é um mercado cada vez mais relevante, e que a conexão com os valores e crenças de uma marca tem um grande impacto nas vendas. Neste episódio, Guta Tolmasquim, CEO do Purple Metrics, compartilha a trajetória de crescimento da empresa, que foi baseado desde o princípio no investimento em branding. Saiba mais sobre importância do branding no cenário atual, como foi o levantamento de capital da startup e insights valiosos sobre gestão de marca!   Você também pode ouvir o Like a Boss nas plataformas: Spotify Youtube IOS (iPhone) Amazon Music Google Podcasts Deezer Produção e conteúdo:Alura Cursos online de Tecnologia – https://www.alura.com.br/Vindi – https://www.vindi.com.br/Edição e sonorização: Radiofobia Podcast e MultimídiaCompartilhe nas suas redes sociais:FacebookGoogleTwitterLinkedinO post Branding, crescimento e tecnologia com Guta Tolmasquim do Purple Metrics apareceu primeiro em Like a Boss.

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This episode was published on May 29, 2024.

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