Branding de BYD : cuando el sueño es más que el motor

What this episode covers

El sueño antes que el motor : Build Your Dreams BYD no solo llega con autos eléctricos. Viene con una promesa de marca aspiracional que sintoniza con los cambios tecnológicos, culturales y simbólicos del momento. Desde el rebranding hasta la conjunción de Saturno y Neptuno en Aries Columna de ideas Alicia Vidal de Sitemarca Locución de presentación y cierre de Arturo Cuadrado

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Frequently Asked Questions

How long is this episode of Podcast de Sitemarca?

This episode is 11 minutes long.

When was this Podcast de Sitemarca episode published?

This episode was published on January 25, 2026.

What is this episode about?

El sueño antes que el motor : Build Your Dreams BYD no solo llega con autos eléctricos. Viene con una promesa de marca aspiracional que sintoniza con los cambios tecnológicos, culturales y simbólicos del momento. Desde el rebranding hasta la...

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