Branding for independent magazines

Recorded at the Indie Publisher Summer Forum in Amsterdam, this episode features a panel discussion on the role of branding in independent magazines. Featuring Damian Bradfield from WeTransfer and Fupe, Megan Wray Schertler from In Real Life Media, and Peter Kormanyos from Purgatory Sandwich, it begins with the question of what branding is, and how small, print magazines can use it to punch above their weight.