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EPISODE · Apr 26, 2022 · 23 MIN

Branding Framework - Positioning Model

from WHY THO · host WHY THO

On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand. --- Brand Definition: A brand tells a story that builds a relationship between a customer and product. Positioning Model Questions: In simple terms, how do you describe your product or company? How does it benefit customers? How do you define its personality?

Episode metadata supplied by the publisher feed · Published Apr 26, 2022

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Branding Framework - Positioning Model

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