Branding from the Factory Floor w/ Robert Pelletier

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo talk with Robert J. Pelletier, CEO of Pacific Hardwood, about how he turned a traditional manufacturing business into a $20M industry leader through storytelling, relationship-building, and relentless content creation. From using Instagram to drive $8M in sales to embracing AI for content planning, he offers a blueprint for how even the most “unsexy” businesses can build powerful, profitable brands—without selling out or sounding like robots. Whether you’re building custom floors or scaling your startup, this conversation will shift how you think about brand-building, personal voice, and the future of marketing.