Branding from the Inside out (Why HR and Branding teams need to Sync) -Teacher: Ron Johnson

Hello and welcome to useful content. And today we have a brand new teacher in our useful content classroom, Ron Johnson. Hi, Ron. Hi, how are you doing? Um, I love the way that you said a brand new, because of course, uh, we are about to talk about branding, so quite clever on your part. Hey, that's like, that's a good one. Good, good picking up on that. I, I not intentional cause I always say it, but you know, that's good. No one has ever picked up on that before. Very nice. Very nice. So Ron, we know each other from LinkedIn and you've been around my space on LinkedIn for a bit. And of course you're from the Caribbean from Barbados, one of my ancestral homes. Um, but today we've come to talk about something that's very dear to your heart about branding and HR combined together. But before we do that, let the people know what you do and how you help your clients make  useful content. Okay, sure. So, uh, my background, interestingly enough, my first, um, my first degree was in biology. And, uh, a few months before I graduated, I realized I don't particularly like biology. So I took an MBA, um, class, uh, came back to Barbados and worked in a branding adjacent industry, which was printing, um, with my dad. Um, then we moved into another branding adjacent space. We had a magazine called Circuit Magazine. That was actually one of the, actually, it was the first magazine in the world to have Rihanna on cover. This is when she was, um, not blowing up. So we're proud of that. We learned everything dealing with branding, and then we started our agency, looking creative, we started as a design agency, right? Specifically meaning anything that can be designed. And then we kind of brought them to become a full branding agency and everything that goes along with it. Um, and we help our clients. We always say we always have clients build stronger brands and stronger businesses. That's what we do. The end of the hour. Build stronger brands and stronger businesses. Oh, excellent. I didn't know that you were into printing. Was it offset printing? I am an  old printer myself. really? Oh yeah, it was  um, it was printing the big  Heidelberg machines and stuff  like  Heidelberg presses. Yeah. What'd you have? You had a four color press. How many  colors? I can't remember offhand but probably, it was like that was business, I was there for a while, but it was an opportunity to actually see the paper go through and you see the plates and  the inks, you know, combine to make these four color things and then you  collate into whatever cut in. You know, stapling, uh, the gluing, you know, sometimes I can, I can almost  smell it  sometimes though. Yeah. You smell it. Yeah. You do not smell that. That ink and paper smell. Oh, you, you know, anything, man, I, I used to be a lithographer, um, and a press operator. When I first came out of technical school, that's what I did. I operated a printing press. Well, at least I was an assistant.  So that's some good history. That's some nice overlap there. All right. Great. So, so, um, now that we've. Reminisce a bit about printing, let's talk about some of what we came to talk about. I think that you obviously described this now that you first started off in, in design, which I suspect is like identity brand design, different things of that sort. Um, graphic  design. Yeah. And you've now gone into,  anything that could be designed, we  could do it.  uh, where a...