Branding from the inside out with Robert Bean - Part 1

Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle'. Part 1 of 2 - catch the next instalment next week.       ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and 'The Ultimate Driving Machine', Honda and 'The Power of Dreams', BT and 'It's Good to Talk', Homebase and 'Make a House a Home' and many others.  Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.'   Buy now via Amazon: https://www.amazon.co.uk/Winning-Your-Own-Way-Branding/dp/1852526270   FOLLOW US:   Robert Bean  https://twitter.com/Robert_Bean  http://uk.linkedin.com/pub/robert-bean/4/68/69a http://robertbeanbranding.com/about/     Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]