Branding, Identity & Purpose: How to Build a Brand Rooted in Who God Created You to Be | with Trae

In todays episode of the Multipurpose Mom Podcast, I’m sitting down with my friend Trae, a brand strategist and storyteller who helps entrepreneurs uncover their voice and build a business rooted in authenticity. We talk about what branding really means, why your origin story matters, and how discovering your deeper “why” can create clarity and confidence in your marketing. We also dive into how AI is impacting creativity and content creation, and how to use it as a supportive tool without letting it replace your unique voice. Trea shares a little bit about what her brand strategy process looks like, why so many business owners feel stuck even after getting professional photos, and how true branding goes far beyond a logo or color palette. To wrap up, we have an honest conversation about identity in Christ, deconstructing legalism in a healthy Biblical way, and how women can walk out their purpose by staying grounded in God’s Word. If this episode encouraged you, would you take a moment to follow the podcast and leave a review? It helps more women find these conversations. Feel free to share this episode with a friend who needs it. If you’re looking for a faith-based speaker for your church, women’s event, or ministry gathering, I’d love to connect. Learn more at: www.staceywestbrook.com   * You can find Trae in her corners of the web below  https://youtube.com/@traebohlen Www.linkedin.com/traebohlen Www.photographybytrae.com Book a discovery call to see if your Brand Clarity course is a good for for you https://calendly.com/photographybytrae