Branding in GovCon
from Amtower Off-Center
This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon. Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a "rebrand"
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This episode is 42 minutes long.
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This episode was published on August 16, 2024.
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